new ยท the thing this page is about
four emails.
one afternoon.
then it runs without you.
Email in Motion sets up the four Klaviyo flows every small brand needs (welcome, abandoned cart, post-purchase, winback), written in your voice, in one afternoon. You fill out one intake. Nothing sends until you flip it live.
your email list is not a launch-day prop.
Most small brands have a list, a Klaviyo account, and one welcome email that says "here's 10% off." Then silence until the next sale. The emails that actually make money run every day, to one person at a time, and they only have to be written once. That's what I set up, and what I'll teach you to set up yourself.
i write email for a living. then i come home and write more.
Seven-ish years of lifecycle email for beauty and wellness brands. By day I run email for a DTC wellness brand end to end: strategy, copy, design, the Klaviyo builds. By night I kept getting the same DM from small brand owners: "can you just set up my flows?" Email in Motion is the answer that doesn't cost a retainer. Klaviyo certified, Orlando based, iced coffee always.
more of the story on instagram โNumbers from a DTC wellness brand's Klaviyo, Aug 22 to Sep 21, 2026. Klaviyo-attributed, not store revenue.
start here. costs nothing.
the 4-emailchecklist
do you have the four?
A one-page check of the flows every small brand needs, with the one thing each should do. Takes two minutes. Most brands have one and a half.
get the checklist โ
welcome flowin 20 min
watch me build one
One video, no fluff. A welcome flow from blank to live in Klaviyo, so you can see how little it actually takes.
watch it โ
"[the sentence a beta customer says in week two. one line, their words, their brand name.]"โ [first name], [brand] ยท placeholder until the beta
Until then, the honest version: "I trust that you can put the emails out with no approvals." โ the chief of staff at the brand I run email for.
pick your lane.
email in motionthe four flows ยท DIY
Your inbox plan, nine Canva designs, the six-step guide, the videos. Four flows in one afternoon, in your voice.
join the waitlist โ
the 20-minemail audit
Send me your Klaviyo login (view-only). You get a 20-minute recorded walkthrough of what to fix first and why.
book it โthe campaigncalendar
The add-on: your four pillars, when to send, when to run a sale and when to never. For people who already have the four.
hear about it first โdone for youi set it up. you approve.
You fill out the intake. I write the plan, brand the designs, and build the four flows in your Klaviyo. You flip them live.
how it works โ
no time? hand me the inbox.
Same four flows, same voice, same afternoon. Except the afternoon is mine. You answer the intake once, I do the rest, and you get a dashboard where the plan and the finished emails show up.
the intake. about 15 minutes, honest beats polished. who buys, what you sell, how you talk, what's launching, what's annoying about email right now.
your inbox plan. brand voice card, four pillars, a 90-day calendar, and all nine emails written in your voice. you read it, you mark it up.
your emails, designed. nine of them, in your colors, with the exact klaviyo click-path for each flow.
live. four toggles, flipped by you. then we leave it alone for 30 days and let it work.
email that sounds like a person, from a person.
I'm not going to tell you email is passive income. It isn't. It's four good emails you write once, honestly, and then leave alone. Everything here is built on that: one job per email, one button, a subject line that reads like a text from a friend who runs a brand.
the waitlist
$99 for the first 24 hours. then it's $247.
Doors open Tuesday, November 3 at 9am ET. The waitlist gets the email first, and the $99 price lasts until Wednesday at 9am. Three emails before then; notice while you read them that this is the welcome flow.
No spam, no "we miss you." Unsubscribe is a real button.
not ready for the waitlist? there's a newsletter.
One email most weeks about the inbox: what I'm sending, what worked, what I'd delete. yes, send it
