eimemail in motion intake · ~15 min

tell me about your brand.

One form. This is everything I need to write your four flows in your voice, so give me the real answers, not the polished ones. Short is fine. Pasting is encouraged. You can't do this wrong.

1 you2 what you sell3 who buys4 how you sound5 what's live6 send

you the basics

your name * the email you use for klaviyo *

brand name * website *

instagram which lane *

what you sell products + money

one job: tell me what a first order and a reorder look like.

your 3 best-sellers, with links *one per line. these become the products the welcome flow points people to. link to a folder with product photos + your logo *google drive, dropbox, whatever. make sure it's set to "anyone with the link."

a typical order is about * people realistically reorder *

the tell: the reorder window is what makes your winback flow land on time instead of six weeks late.

who buys it your customer

one job: let me hear her the way you do.

describe your customer in a sentence, like you'd describe her to a friend * the #1 reason people hesitate before buying *price? trust? "will it work for me?" shipping? this becomes your abandoned-cart email. paste 2–3 real reviews, DMs or comments *their words, unedited. typos welcome.

how you sound voice

one job: make sure the emails read like you, not like me.

3 words for your brand's voice * things we never saywords, tones, emojis, "girl boss," discounts…

paste one caption or email you wrote that sounds like you *

the tell: if you can't find one that sounds like you, that's useful too. say so.

what's live now klaviyo today

do you have a welcome email? * is your klaviyo account set up? *

do you run a popup or signup offer? what is it? any sale, launch or BFCM offer in the next 90 days?dates + the offer. this is how the campaign side gets planned. anything else i should know

a few required fields are still empty. they're marked with a *.

that's it. hit send and i'll have your intake in my inbox in about a second. you'll hear from me within one business day with next steps.